About me

My name is Viktor Zheng, a San Francisco Bay Area based UX designer.

I’m passionate about creating meaningful and engaging experiences that put users first. I love turning complex problems into simple and intuitive solutions that enhance engagement and retention. My strength lies in using data to guide design decisions while staying true to users’ needs.

Outside of design, I enjoy sim-racing, archery, home DIY, cooking, and travel.

Experience

UX Architect

Neureal | Sunnyvale, CA | 02/2024 – Present

  • Enhance user engagement, retention, and acquisition by designing the core features of onboarding experience, battle pass, rewards, character customization, and invite friends.

  • Collaborate with a cross-functional team in an agile development environment.

  • Led company website design and establishing cohesive brand identity.

  • Achievement: 

    • Increased 25% of new player session time by optimizing the onboarding experience.

    • Hit top 500 top-earning games in Roblox platform by pushing the in-game shop system.


UX Design Lead

Createra | Shenzhen, China | 01/2021 – 06/2023

  • Spearheaded UX for NFT marketplace launch, collaborating with cross-functional teams.

  • Designed responsive web platform and scalable design system for NFT operations.

  • Achievement: Boosted Land NFTs’ floor price by 800% via strategic bundling with games.


UX/UI Design Lead

Codemao | Shenzhen, China | 07/2019 – 12/2020

  • Architected BOX3, a game-creation platform for 100K+ creators and 1M+ players.

  • Designed the web-based game editor, improving accessibility and user creativity.


Senior UX/UI Designer

Roblox | San Mateo, CA | 07/2014 – 05/2019 

  • Led UX for core features: chat, avatar editor, payments, and experience-creation tools.

  • Achievements:

    • Increased play session time by introducing play-together chat function.

    • Boosted catalog sales through cross-platform avatar editor redesign.

  • Collaborated with engineers to enhance retention, monetization, and social engagement.


UX/UI Designer

Orengeo | Milpitas, CA | 02/2012 – 06/2014

  • Designed e-commerce solutions (POS, C2C platform, web builders) for small businesses.

  • Partnered with dev/marketing teams to improve product UX.

Education

San Jose State University | Class of 2011

  • Bachelor of Fine Arts (BFA) in Graphic Design

  • Minor in Photography